Effective Date: [27 July /2025]
1. Introduction and Contact Information
This Privacy Policy describes how Trixo Aura (“the Company,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit, make a purchase from, or use the services offered through our website.
Detail Information
Business Name Trixo Aura
Website Address trixoaura.com
Contact Email trixoaura@gmail.com
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at the address provided above.
2. Information We Collect and Why
We collect various types of information from you for specific and legitimate business purposes, primarily to fulfill your orders, provide customer support, and improve our services.
Note on Product Expansion: Our store is currently launching with two main product categories. As we grow, we may introduce new product lines based on customer feedback and demand. This process may involve analyzing Usage Data (like products viewed) to identify popular items, categories, and general customer interests to better serve you.
Personal Identifiers: Name, email address, phone number, shipping address, billing address.
Contractual Necessity: To process, fulfill, and ship orders, handle returns, and prevent fraud.
Payment Information: Partial credit card details, payment transaction ID (Note: Full payment details are processed securely by third-party processors and not stored by us).
Contractual Necessity: To process payments for purchased goods and services.
Account Data: Username, password (stored in a hashed, encrypted format).
Legitimate Interest/Consent: To create, maintain, and manage your customer account and enable secure login.Account Data: Username, password (stored in a hashed, encrypted format).
Technical Data: IP address, browser type, device type, operating system, time zone, and language settings.
Legitimate Interest: For website security, fraud prevention, diagnosing technical issues, and improving site functionality.
Usage Data: Pages visited, products viewed, time spent on site, referring website, clickstream data.
Legitimate Interest: To understand customer preferences, personalize the user experience, and improve our product offerings and marketing efforts.
Marketing Data: Preferences for receiving marketing and communication.
Consent: To send promotional emails, newsletters, and special offers, but only if you have explicitly opted-in.
3. How We Collect the Information
We use the following methods to collect your data:
- Directly from You: When you register for an account, place an order, sign up for our newsletter, contact customer support, or submit reviews.
- Automated Technologies: Through the use of Cookies, pixels, and server logs that track your browsing activity on our website.
- Third Parties: From partners such as payment processors (for transaction confirmation), shipping providers (for delivery status), or marketing partners (for aggregated demographic data).
4. Cookies
Cookies are small files placed on your device by a website that you visit. We use Cookies to power and improve our store.
- Essential Cookies: Necessary for the website to function, such as maintaining items in your shopping cart or allowing you to log in.
- Performance Cookies: Help us understand how visitors interact with the site, tracking page visits, and site speed. (e.g., Google Analytics)
- Marketing Cookies: Used to track browsing habits and deliver targeted advertising that is relevant to your interests.
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences through your web browser settings. Please note that restricting essential cookies may impact your ability to use the site fully.
5. Sharing Your Information (Third-Party Disclosure)
We may share your Personal Information with the following third parties to help us provide our services and fulfill our contracts with you:
- Payment Processors: Such as Stripe or PayPal, to securely process your financial transactions.
- Shipping & Logistics Providers: Such as FedEx, DHL, or local postal services, to ship your orders.
- Service Providers: Including website hosting, email service providers (e.g., Mailchimp), and customer support platforms.
- Analytics Providers: Such as Google Analytics, to help us understand how customers use the site.
- Legal Compliance: We may disclose your Personal Information if required to do so by law or in response to a subpoena or court order.
6. Data Security
We employ reasonable technical and organizational measures designed to secure your Personal Information from unauthorized access, use, alteration, and disclosure. These measures include:
- Using SSL (Secure Socket Layer) encryption technology on all pages where personal information is collected.
- Storing account passwords only in a hashed and encrypted format.
- Regularly scanning our network and systems for vulnerabilities.
However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We will retain your Personal Information only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
- Order Data: Retained for a minimum period necessary to comply with tax and consumer protection laws.
- Account Data: Retained as long as your account is active or until you request its deletion.
- Marketing Consent: Retained until you opt out of receiving marketing communications.
8. Your Rights (Customer Rights)
Depending on your location and applicable laws, you may have the right to:
- The Right to Access: Request copies of the Personal Information we hold about you.
- The Right to Rectification: Request that we correct any information you believe is inaccurate or incomplete.
- The Right to Erasure (“The Right to be Forgotten”): Request that we erase your Personal Information, under certain conditions.
- The Right to Object: Object to our processing of your Personal Information, under certain conditions.
- The Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at trixoaura@gmail.com.
9. Changes to the Policy
We reserve the right to modify this Privacy Policy at any time. We will post the updated policy on our website and update the “Effective Date” at the top of this document. We encourage you to review this policy periodically.